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04 May 2017 

Marketing trends in the 1990s.

As we look at casting marketing, we see five strong trends evident for my website the 1990s: increased use of forward market planning; more involvement by top management in the marketing process; adoption of systems in all aspects of marketing; better coordination, direction and control over line marketing activities; and emphasis on target marketing.

Foundry managers have come to realize that marketing means much more than just selling: it means research and analysis, planning, promotion, intelligent pricing policies Best Insulated Water Bottles and a multitude of other elements--including sales. Foundries with good marketing plans also look well beyond their immediate customer base, realizing that future casting demand depends, to a large extent, on the needs of your customer's customers.

Not too many years ago, sales methods were more important than marketing methods in our industry. Even in times of serious recession, it usually was possible to get some new business if you could sell harder or cut the price. Market planning and attendant target marketing were virtually unknown. And the attitude of "We'll make it--you just sell it" was common among foundry managers.

As the industry became more competitive and attrition escalated while overall domestic demand declined, a new approach was clearly needed: identifying and aiming sales efforts toward "target" markets. Ask yourself, "What kind of castings does the market need that we can make at a profit? If this involves revision of facilities or elevating technology levels, will these investments pay off? And if so, over what period of time?"

5

Few foundries were started by salespeople. Most were founded by people with technical and mechanical skills. As the business grew, the manager became adept at selecting customers and building solid relationships. In reality, he was the foundry, wearing the many hats required in the entrepreneurial setting of a small company. He knew his foundry's strengths and weaknesses, understanding well what it could and could not do. Frequently, he exercised a sound marketing approach, without really realizing it.

With growth, though, the manager now devoted less and less time to contacting customers, listening to their problems and figuring out ways to help them. From that point on, sales success depended on the ability to get the same kind of knowledgeable approach from salespeople, sales engineers or manufacturer's agents.

As a natural result, many managers became preoccupied with production, equipment and processes. Not being as close to the market as before, they were not able to exercise the same level of informed judgment that had served them so well in the past. The result: the boss became progressively less marketing-oriented.

Focus on Marketing

If this profile fits your foundry, what can you do about Best Insulated Water Bottles it? First, step back and re-evaluate your objectives, resources and marketing potentials. Next, develop a detailed marketing plan that establishes solid sales and profit objectives five years out, together with specific programs and actions to accomplish these goals. Analyze where your customers and markets are going and what segments you can and should be serving, and at what levels of profitability. How well equipped are you to compete? What about new processes and new markets? What should your target markets be?

The primary role of top management in modern casting marketing should be to exert a positive, supportive and controlling force upon overall marketing strategy and performance, but not get involved in the day-to-day operations and decisions.

Actually, salespeople have to carry the marketing ball in a small company. But to be effective, they must understand the broader picture of where the foundry's business is and where it should be going. Salespeople constantly face customers and are getting direct, personal reactions to a foundry's performance in the marketplace. Listen to them. Don't automatically assume that negative feedback is just excuse-making for apparently substandard performance. Most salespeople are genuinely concerned with their customers' problems. And the better they understand the customers' viewpoint, the better for the foundry.

Your salespeople constitute a key link with market reality: they can bring the customer's thinking and needs into focus with the foundry's marketing plan. To rely on production people, who think in terms of production problems, to come up with sound market planning is wishful thinking. Production cannot fulfill market needs if it is not in close contact with the market. Nor can marketing people function effectively unless they know production's problems and appreciate what the foundry can profitably produce for the market.

Even though foundries now face unprecedented levels of price-cutting, shrinking demand, foreign sourcing, and buyer ignorance and indifference, these negative factors can themselves create marketing opportunities. Someone has to make the $21 billion worth of castings produced in this country every year.

Better market planning and good, effective programs like target marketing can help make sure your foundry gets its share of the business.

http://www.thefreelibrary.com/Marketingtrendsinthe1990s.-a012257582
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04 May 2017 

Chris Rock cheated on his wife with three women because he was rich & famous

Cele|bitchy | Chris Rock cheated on his wife with three women because he was rich & famous

His new comedy tour: "I can't tape it now.It's the alimony tour. I've got to make some money first."

He correctly predicted that Trump would win back in October: Rock delivers a well-reasoned argument about how "of the moment" candidates like Barack Obama and Trump always beat the "it's my turn" candidates like McCain and Hillary Clinton. "Presidential politics is like show business, it doesn't give a f-k - 'Whoever's hot,'" says Rock in a mocking tone. "'Ooh, you paid your dues. We don't give a f-k. Migos has the Number One record, f-k you.'"

What he says on stage about his divorce: "I was a piece of sh-t," says Rock as the crowd goes quiet. He Best Insulated Water Bottles segues into his infidelities and gets disarmingly specific, describing three women: one famous, one semifamous, and one a member of the retail class.

Whether he was a good husband: "I wasn't a good husband a lot of the times."

Need is important in marriages: "You got a kid now.You'll be fine. You need each other. Need is big. A woman breaks up with you, the first thing she says is 'I don't need this sh-t.' She doesn't say, 'I don't love you,' she says she doesn't need you."

His daughters: "My own daughter has blocked me on Instagram. They grow up so quick."

He ran into Trump in the 1990s: "Trump would walk in and women would be all over him.And you'd say, 'That's Donald motherf-king Trump.' I give him this, too: He just never really gave a f-k. You'd see him out all the time, but he'd have his suit on, his red tie. He was never trying to be someone else."

He cheated because he was famous & rich: Rock mentions in his act that he thought he could get away with bad behavior in his marriage because he was the famous breadwinner. He now knows the opposite is true. "That's bullsh-t," he says, rolling his eyes. "That actually goes the other way. My faults are magnified. Your significant other, if they really love you, has a high opinion of you. And you let them down."



He's find more information toned down the comedy bits about his ex-wife: "It's not Best Insulated Water Bottles fair.I have a mic, she doesn't. God forbid people are bugging her in the supermarket. That's not cool. I'm going to have to see her at weddings and graduations."

His new girlfriend, actress Megalyn Echikunwoke: "Actually I'm dating a girl now.She's got her own dough, it's amazing."

http://www.celebitchy.com/534057/chris_rock_cheated_on_his_wife_with_three_women_because_he_was_rich_famous/
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04 May 2017 

American Airlines to squeeze seats closer together on new planes

American Airlines to squeeze seats closer together on new planes - LA Times

A day after airline executives went before lawmakers to defend their customer service, American Airlines confirmed Wednesday it will shrink the distance between economy seats in some new planes -- but don't accuse the carrier of cutting legroom.

The distance between the back of one seat and the back of the next -- known as the "pitch" in industry jargon -- will be 30 inches for most of the economy seats on the 737-Max jet the carrier will start flying this year, American Airlines representatives said. For three rows in the economy section, the distance will be 29 inches.

For comparison, the distance on similar-sized Boeing 737-800 jets American currently operates is 31 inches.

With seat backs closer together, does that mean your legs will have less room to stretch out?

Doing the math on legroom

American Airlines spokesman Joshua Freed said the carrier doesn't measure legroom, which it considers a subjective experience that varies with the length of each passenger's legs.

Instead, he said, the carrier is able to shrink the distance between seat backs -- the "pitch" measurement standard the industry prefers -- because they are thinner on the 737-Max. That should minimize the effect on passenger limbs, Freed said.

"It still provides a good experience for people," he said.

American's current Boeing 737-800 jets carry 160 seats. Freed said the airline doesn't know how many seats will fit in the 737-Max.

It still provides a good experience for people.-- Joshua Freed, American Airlines spokesman

Southwest Airlines will begin operating the 737-Max on Oct. 1, and it will have a 32-inch pitch on all seats.

A seat comparison last year on ThePointsGuy.com, a website that tracks airline loyalty programs and other perks, called a 29-inch pitch "miserable," while a 34-inch pitch is "super comfy." JetBlue's A320 planes offer a 34-inch pitch on all seats, the site noted.

American's seat-distance plans were first reported by CNN.

The Fort Worth-based carrier plans to take possession of 100 737-Max jets Best Insulated Water Bottles over the next five years, starting with four jets this year.

Seat size is not just about comfort; it is about the safety and health of the flying public.-- Rep. Steve Cohen (D-Tenn.)

The news comes shortly after U.S. lawmakers told executives from some airlines, including American, that the government would intervene if the airlines did not improve customer service on their own.

During Tuesday's four-hour hearing of the House Committee on Transportation and Infrastructure, lawmakers sharply questioned airline executives on issues including overbooking policies and competition within the airline industry, as well as simplifying the complex language of "contracts of carriage."

At one point in the hearing, Rep. Steve Cohen (D-Tenn.) berated American Airlines for relying on a regional carrier that uses what he described as "buses with propellers."

"Why do you use Air Wisconsin and put passengers in those teeny, tiny, awful seats with the -- probably the worst pitch, worse than Spirit, and the worst width? Why do you use those?" he asked, referring to Spirit Airlines, which offers some seats with a pitch of 28 inches.

Kerry Philipovitch, American's senior vice president for customer experience, apologized, saying: "We're working to improve and standardize the experience our customers have, regardless of who operates the flight, when they buy an American ticket."

After learning Wednesday of American's plan to shrink the seat pitch on some jets, Cohen said that it seems "like the entire message of yesterday's hearing was lost on the airline industry."

He added that Congress should consider a proposal by passenger rights advocates to adopt a minimum standard seat size for all U.S. carriers.

"Seat size is not just about comfort; it is about the safety and health of the flying public," Cohen said.

The Washington, D.C., hearing followed several highly publicized problems on airlines, including the April incident in which a passenger, Dr. David Dao, was violently removed from a United Airlines flight after he refused to give up his seat so an airline employee could have it. Last week, United reached a settlement with Dao.

Last month, American Airlines removed a flight attendant from duty after he got into a verbal confrontation with a passenger after he took a stroller away from a different passenger.

During her opening remarks in Tuesday's hearing, Philipovitch told the committee that "recent incidents have been interpreted by some as evidence that customer service is broken in the airline industry. There is no question we can do better, but we are making progress."

90 seconds: 4 stories you can't missCaption90 seconds: 4 stories you can't miss

Why is President Trump praising autocrats, despots and dictators? Going to LAX soon? Watch out for the Best Insulated Water Bottles airport's massive airline relocation. What's the best way to help the homeless? Men rule the fictional world in Hulu's "The Handmaid's Tale," but behind the scenes, women were instrumental to the show.

Credits: Ane Crabtree / Getty / Hulu / KTLA

Why is President Trump praising autocrats, despots and dictators? Going to LAX soon? Watch out for the airport's massive airline relocation. What's the best way to help the homeless? Men rule the fictional world in Hulu's "The Handmaid's Tale," but behind the scenes, women were instrumental to the show.



Credits: Ane Crabtree / Getty / Hulu / KTLA

90 seconds: 4 stories you can't missCaption90 seconds: 4 stories you can't miss

Why is President Trump praising autocrats, despots and dictators? Going to LAX soon? Watch out for the airport's massive airline relocation. What's the best way to help the homeless? Men rule the fictional world in Hulu's "The Handmaid's Tale," but behind the scenes, women were instrumental to the show.

Credits: Ane Crabtree / Getty / Hulu / KTLA

Why is President Trump praising autocrats, despots and dictators? Going to LAX soon? Watch out for the airport's massive airline relocation. What's the best way to help the homeless? Men rule the fictional world in Hulu's "The Handmaid's Tale," but behind the scenes, women were instrumental to the show.

Credits: Ane Crabtree / Getty / Hulu / KTLA

FBI Director James Comey defends Hillary Clinton investigationCaptionFBI Director James Comey defends Hillary Clinton investigation

FBI Director James Comey defends how he treated new information about Hillary Clinton's emails toward the end of the 2016 presidential election.

FBI Director James Comey defends how he treated new information about Hillary Clinton's emails toward the end of the 2016 presidential election.

Raw Video: Successful launch of unarmed intercontinental ballistic missileCaptionRaw Video: Successful launch of unarmed intercontinental ballistic missile

An unarmed intercontinental ballistic missile (ICBM) was launched from Vandenburg Air Force base in California just seven days after the first launch. (Al Seib / Los Angeles Times)

An unarmed intercontinental ballistic missile (ICBM) was launched from Vandenburg Air Force base in California just seven days after the first launch. (Al Seib / Los Angeles Times)

2 Chicago police officers shot in Back of the YardsCaption2 Chicago police officers shot in Back of the Yards

Chicago police investigate where two officers were wounded by gunfire in the 4300 block of South Ashland Avenue in the Back of the Yards neighborhood late on May 2, 2017. (Nuccio DiNuzzo / Chicago Tribune)

Chicago police investigate where two officers were wounded by gunfire in the 4300 block of South Ashland Avenue in the Back of the Yards neighborhood late on May 2, 2017. (Nuccio DiNuzzo / Chicago Tribune)

90 seconds: 4 stories you can't missCaption90 seconds: 4 stories you can't miss

With a $1-trillion spending bill, Congress is set to deliver President Trump his first big bipartisan win, Mexico is one of the world's deadliest places for journalists, Pandora -- The World of Avatar will open on May 27 in Florida and a May Day rally drew thousands to downtown L.A.

Credits: Jessica Q. Chen / Myung Chun / Jay L. Clendenin / Gary Coronado / KTLA

With a $1-trillion spending bill, Congress is set to deliver President Trump his first big bipartisan win, Mexico is one of the world's deadliest places for journalists, Pandora -- The World of Avatar will open on May 27 in Florida and a May Day rally drew thousands to downtown L.A.

Credits: Jessica Q. Chen / Myung Chun / Jay L. Clendenin / Gary Coronado / KTLA

samantha.masunaga@latimes.com

hugo.martin@latimes.com

Twitter: @smasunaga, @hugomartin

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http://www.latimes.com/business/la-fi-american-airlines-legroom-20170503-story.html
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