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29 Mar 2015 

20 Essential Search Engine Optimization Tips for Small Business Owners

Last Updated Jul 29, 2010 10:42 PM EDT

Matt Cutts, Google's most visible search engine optimization guru, has said there are more than 200 variables in the Google algorithm. Don't expect to find an explanation of all 200 here -- because I don't know them. (That's why Google is full of Ph.Ds.) But I have helped a number of Websites get to the No. 1 search result. How? By following simple rules. What I have learned about Google, Yahoo, Bing, and other search engines over the last 15 years could fill my Starbucks Venti cup. Lots of so-called SEO experts will swear they know enough to fill a swimming pool. Don't buy it -- they're overselling their expertise and even if they aren't, you don't need to know enough to fill a swimming pool. Search engine optimization is something every small business can do on its own with the help of a few simple rules.

First, a word of warning about the limitations of SEO: You can optimize all you like but if people aren't searching for and talking about what you're selling, no amount of SEO will help you rank or sell more. Figure out what people are looking for by doing some keyword research. Try tools like SEO Book, Google Keyword Tool or Wordtracker (I also like using Google Insights for trending results. Hint: Search and look at the bottom).

Now, let's talk about what's on your site and how to optimize it. (I consider this part to contribute only about 30 percent to your overall search rank. I'll get to the other 70 percent later in the post.)

1. Write Website copy for humans. Search engines are smart. They know what a real sentence, paragraph, and links should look like. Don't keyword stuff your site or talk about the same things over and over again to try to beat them. It doesn't work.

2. Focus on 5-20 main related keywords or phrases for your entire Website. You don't want to spread yourself so thin you don't rank well for any search terms. Try to "own" the search for a select number of terms. Use the tools above to identify the ones that will drive up the quantity and quality of visitors.

3. Get your best keywords into your domain, folders, and page names. For some great examples of how to create keyword-rich domain names, check out the results for these searches: used cars, monkeys for sale, belize vacation. Folders and pages should also include keywords: for example,

4. Check your keyword density and tweak as necessary. Keywords and phrases for a page should be around 3-5 percent of the total text and links of any particular page (not too much more and not too much less). Don't just focus on your homepage. It's about 50 percent of the search weight of your Website but every page needs keywords to create a "theme" for search engines. The more pages that are ranked, the more entry points your Website has.

5. Make sure the title of each page is different. Mix up your keyword combinations and phrases and don't use more than 70 characters. You can use more, but each word takes weight from another as you keep going. The first words in the title matter most.

6. Include a unique meta description for each page. Include phrasing that has a call to action since it is seen under your title in many search engines. For example: Buy a used car today. We offer great financing for our used cars. To learn more about our used cars, trucks and automobiles call 1-800-used-cars today. Use no more than 155 characters.

7. Style your keywords. Use header, bold, and italic tags throughout your Web pages. These keywords are important and you should show that to visitors search engines as well. You can style header tags by using some simple CSS to match your Website.

8. Name your Images. Get keywords and phrases into the file names and use them in alt tags, too. For example: used-cars-1965-thunderbird.jpg with an alt tag of "Used Cars -1965 Thunderbird."

9. Link intelligently to yourself. When linking from one page to another on your Website, use your specific keywords or phrases. Don't just use words like Home, Products, Contact if you can use Used Cars Home, Our Used Cars, Contact Used Cars.

10. Create an XML Sitemap. Search engines love them. You can build a quick sitemap for your Website using XML Sitemaps Generator. Upload your sitemap where your front page (index file) is located, then just tell Google, Yahoo, and Bing where it's located at (http://example.com/sitemap_location.xml). A quick way to do this is with a robots.txt file...

11. Create and upload a simple robots.txt file. These tell search engines what you allow or disallow them to add to their search engine. Google has a good description of how to make robots.txt file here. (It takes about five minutes.) Add your sitemap location to the robots.txt and you won't have to submit it to the search engines manually like above. Just add sitemap: to the robots.txt file.

12. Link out. Search engines give more importance to Websites that link to other related sites, especially if they're local to your city or state, or industry. Create a "Resources" page with keyword-rich links out to other sites.

13. Refresh your Website with new content and pages regularly. One easy way to do it: Find related subject RSS feeds and add a couple to your Website too. I like Google AJAX Feed and WebRSS for this, and there are more here.

What you can do on your Website is pretty easy to see; how Google and others tie everything together is not. This is what happens offsite and it's really where the rubber meets the road. Think of it this way: An expert grows their influence and reputation as more people cite their expertise, whether they are a big name in a small niche or a big name in a huge field. The same is true for Websites. And just like people, the more popular your subject matter, the harder it is to get through the noise. Keywords can only do so much; recommendations -- in the form of links -- from influential people and Websites are what will give you a real edge.

Here's how to get links that matter:

14. Ask the right people to link to you. Check the page rank of as many Websites you can find in your industry and start by asking the ones with the highest rank. Link to them first on your Resources page and then email them and ask for a link back. Send them the keyword-rich link text you would like them to use for your Website. Join the Better Business Bureau and your local Chamber of Commerce also -- they usually link to you automatically and this helps in local searches. Check to see who is linking to you by using Yahoo Site Explorer. All of this sounds labor intensive but it's worth a year of your time if it helps you get the No. 1 spot.

15. Create a "Link to Us" page. I have found that if you offer logos and keyword-rich link text to visitors, they will link to you. Here's an example I created for linking to Cloud Hosting at Rackspace. If you do email marketing, email the page to your subscribers and past customers and ask them to link to you.

16. Become an expert on more sites than just your own. Write guest blog articles for your industry on popular Websites. (See how I just did that in tip #15.) Start your own blog and incorporate it into your Website; post and comment on Twitter and Facebook about your industry; answer questions on Yahoo Answers or Google Groups; submit reviews on Yelp, Amazon, ePinions, and Alexa; comment on industry blogs and forums. Link back to your website when it's helpful but don't overdo it.

17. Get listed in directories. They have been around a long time and search engines scan them for new links because of their reputation. Try DMOZ, Yahoo (fee required, but worth it), Business Directory (fee), Ezilon, Best of Web (fee), BizWeb, Gimpsy (fee), Go Guides (fee), Google Directory, or ipl2.

18. Give away free stuff. The more content you can make available for free -- samples, whitepapers, software, tutorials, tips, coupons, contest prizes, etc. -- the more people will link to you so they can pass it on.



19. Syndicate your press releases. Send out a press release locally or nationally when you create a new product or service and link to yourself in it. Here is a nice list of some popular ways to syndicate your press releases.

20. List yourself on Google Places. This means your business will show up as a Google map search result and it carries a lot of weight for local searches.

Getting a higher search engine rank will always be about compelling products and information that is spread by word of mouth. I love what my colleague Klee Kleber, the VP of marketing of Rackspace, says about SEO: "It's a religion." I, like everyone else, have different beliefs on how Google works and we can talk about it until we run out of breath -- but no one knows for sure except the hundreds of Ph.Ds that work at Google. But a strong foundation of great products and quality keywords and links is always the best place to start and build from. To learn more about SEO, check out the best two sources I have ever found at SEO Book and SEOmoz. Keep me updated on how it goes.

2010 CBS Interactive Inc.. All Rights Reserved.

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27 Mar 2015 

Vine upgrades its videos to a high-definition format

Vine upgrades its videos to a high-definition format -- AppAdvice



Vine videos are getting a lot clearer. The social networking service, owned by Twitter, announced today all recorded and played videos will now be at a high-definition 720p resolution instead of lower quality 480p.

vine2

A comparison of Vine quality. A 480p video is on the left while the right is a shot from the new high-definition video.

The quality improvements will be quickly rolling out in the next few days. Along with the iOS app, high-quality Vines can be embedded on Web sites, like this one.

Vine is designed for the iPhone/iPod touch and can be downloaded now for free on the App Store.

Earlier this month, Vine made the app even faster with a couple of notable changes that made it possible for users to watch videos even if they didn't have an Internet connection or are using airplane mode. The app automatically starts downloading content - including your home feed, activity notifications, and videos in the Explore section - even before you open it.

And thanks to a smaller video file size, Vines can be downloaded much faster when someone has a slower Internet connection.

It's been a big month for Vine - faster loading times and higher quality videos will only make the service even better.

For other news today, see: 7 ways to get your Yik Yak posts up-voted to the top of the Hot list, Apple Watch can learn your stride, according to Christy Turlington-Burns, and The need now list: New iTunes titles that are heart pounding, suspenseful and just plain fun.



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22 Mar 2015 

Home Mortgage Advice That Could Help You Save A Bundle

When you're searching out of the best mortgage, you may feel like you're in over your head. It's vital that you learn some more things before starting signing that stack of papers if you do. You're making a choice that lasts for years and years, and you wish to be well-informed.


When you get a quotation for the mortgage loan, be sure that the paperwork is not going to mention anything about PMI insurance. Sometimes a home loan requires that you will get PMI insurance to acquire a lower rate. However, the price of the insurance plan can cancel out the break you obtain within the rate. So go over this carefully.


Ensure you have a look at multiple mortgage lenders before settling in one. You certainly should do some shopping around. There are a variety of several mortgage deals and rates on the market, so stopping only one could really mean wasting lots of money across the life of your mortgage.


Pay off current debt, then avoid getting new debt as you check out the mortgage process. If your other debts are low, you will get a bigger loan. Your loan application could be denied for those who have high debt. Additionally, high debt may make you have a superior mortgage rate.


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Don't despair if you've been denied a mortgage loan. Instead, go search for the expertise of another lender. To obtain loan approval, every lender has it own criteria that the borrower must meet. This will make it a good idea to apply to a few lenders from the beginning.


Ensure that your loans as well as other payments are up-to-date before you apply for a mortgage loan. Every delinquency you might have will impact your credit ranking, so it is advisable to pay things off where you can solid payment history prior to deciding to contact any lenders.


Talk to your friends and relations about where they got their residence mortgages. Sometimes the best recommendations are from those immediately around you. They'll have lots of information independently experiences with their banks, to help you feel less risky about where you should shop. Really it will save you many hours of your time!




Get a 15-year mortgage as opposed to a 30-year mortgage when you can pay the higher payments. In the initial few many years of a 30-year loan, your payment is mainly placed on the interest payments. Very little goes toward your equity. In the 15-year loan, you develop your equity faster.


Make sure that your mortgage does not have any prepayment penalties related to it. A prepayment penalty is a charge that may be incurred when you be worthwhile a home financing early. By avoiding these fees, you save yourself thousands. The majority of today's loans do not have prepayment penalties however, some still are available.


Base your anticipated mortgage on what you can actually afford to pay, not solely on what a lender preapproves you for. Some mortgage companies, when pleased with the credit standing and history they review, will approve for longer than what a party can reasonably afford. Use this for leverage, but don't enter into a home loan that's too large for the budget.


Pay down your debt. You should minimize all the other debts while you are pursuing financing over a home. Make your credit in balance, and pay back any bank cards you carry. This will help you to acquire financing more easily. The less debt you might have, the better you will have to pay toward your mortgage.


Ensure you've got all of your current paperwork so as before visiting your mortgage lender's office for the appointment. While logic would indicate that most you actually need is evidence of identification and income, they really want to see everything related to your finances returning for some time. Each lender is distinct, so ask ahead of time and also be prepared.




Try and get pre-approved to get a mortgage, before looking to purchase a house. Getting pre-approved tells you how much you can pay for a house before you begin bidding. It also prevents you against falling crazy about a property you can't afford. Also, many times seller will consider buyers with pre-approval letters more seriously compared to those without them.


By bringing your other assets to the potential lending bank, Negotiate a better rate of interest in your mortgage. Transferring your savings accounts, checking accounts and funds market accounts to the lenders bank may result in a lesser interest rate. A bank can be more willing to generate a loan into a customer of their bank.


Because the mortgage market is not regulated, get the loan from a reputable company. Avoid by using a mortgage company that is certainly only available to you online. It is important to choose a company that has proven to you together with which will be available. Usually do not use the services of a mortgage broker who records your income or expenses inaccurately.


Whenever you can, you should avoid a residence mortgage that includes a prepayment penalty clause. You may find the opportunity to refinance with a lower rate in the foreseeable future, and you may not need to be held back by penalties. Be sure to keep this tip in your mind when you search for the very best home mortgage available.


Know the real estate agency or home builder you will be coping with. It is actually common for builders and agencies to acquire their own in-house financiers. Ask the regarding their lenders. Find out their available loan terms. This could open a brand new avenue of financing up for your personal new home mortgage.


It will save you money a home loan by using a lender who proposes to finance without having closing costs. Closing expenses are an important element of a home financing. To replace with that lost money, however, lenders can certainly make up it in certain other way. Usually with a slightly higher interest rate.


Having reliable information close at hand can make a big difference when picking a respected mortgage financier. Now you can know you are carrying out things correctly as opposed to navigating around aimlessly in level of information there is concerning mortgage companies. With knowledge comes confidence. Just go receive the house of your respective dreams.


Reestablishing Your Financial Status Permanently


You struggle every now and then along with your personal finances when you are like many Americans. Who in our midst hasn't gotten concered about bills? Alternatively, waited anxiously for the upcoming paycheck? Relax - the following can help you find that the important thing to financial freedom is up to you should this be your position!


Often it can seem to be like you've dug a hole too deep, bare in mind that you can always get a way out of debt or poor credit. Start by not going out so much and reduce the quantity you invest in leisure activities every week, then pay your debts promptly. Your goal is usually to repair your credit and the only method you can begin to achieve that will be responsible.


Avoid adding positions to losing trades. Don't allow a couple of losing trades to be the beginning of a number of losing trades in a row. It's better only to take out and commence again at another time. Even just each day without any trading may help you away from your funk when you choose to trade again.


If you want to put yourself in the ideal position financially, drinking and Smoking are 2 things that it is advisable to avoid. May take an incredible toll on your wallet too, though these habits not only hurt your overall health. Go ahead and take steps necessary to reduce or quit drinking and smoking.


Don't do any Forex trading without first analysing the industry. In the world of foreign exchange trading, any try to trade without first examining the marketplace is definitely pure gambling. Gambling could be fun, but eventually you are going to lose your money. So, before you do any trading, study the market extensively.


Home equity loans are tempting but dangerous. Should you miss a payment on a home equity loan, you might lose your house. Make certain you can afford the monthly installments so you possess a significant emergency savings built up before you take out any loans against your property.


As well as the other funds that you should have open to purchase a home, plan for an emergency savings fund. This ought to contain money that will handle three to six months of your respective cost of living in case you may have difficulty paying your debts. The fund is a terrific way to make sure that you don't fall behind on your own mortgage in the case of a crisis.


If you want to reduce costs, take a look hard at the current spending patterns. You can actually theoretically "wish" you can save money, in fact performing it requires some self-discipline along with a little detective work. For just one month, write down your expenses in a notebook. Decide on writing down everything, for example, morning coffee, taxi fare or pizza delivery for the children. The greater number of specific and accurate you are, then the better understanding you will definately get for where your hard earned money is absolutely going. Knowledge is power! Scrutinize your log after the month to obtain the areas it is possible to reduce and bank the savings. You have to make the effort, although small changes add up to big dollars over time.


A vital tip to boosting your personal financial option is paying off your credit-card balances in full each month. Credit-card companies may charge extremely high rates, sometimes in excess of 15%. If you would like take advantage impact in enhancing your finances, pay off your credit-card balances first given that they often charge such high borrowing rates.


If you invest in a new car, make your biggest possible advance payment. The car depreciates the second you drive it well the lot, so without the big downpayment, you'll soon owe more than the vehicle may be worth (you'll be upside-down on the note). Any alteration of your funds and you may be in default.




One thing that you should remember when attemping to handle your personal finances is always to only buy the things that you can pay for. Whenever confronted by a dilemma of purchasing something, think quickly about paying it in cash. If you fail to pay for it using cash, then you probably can't afford it.


If you will find cheaper options available, when taking a procedure, figure out. Simply by using a different facility compared to the default facility assigned, you just might reduce costs. Check with our insurance company and your doctor to ascertain if by using a different facility is undoubtedly an selection for you before a procedure.


Search for a high-yield savings account to help make your hard earned money meet your needs. While many of these accounts tend not to yield the interest they did not too long ago, many of them tend not to require a minimum deposit and will provide you with a bit of return on your own money. Additionally, these are more liquid than investments, which makes them a great place to stash your emergency fund.




Money used on a residence to live in is a far greater investment than money invested in a property to turnover for the profit. The housing marketplace is actually something you ought to avoid at the moment if you're trying to make some kind of financial gain. It could possibly cripple your own personal finances in irreparable ways.


Understanding personal finance is vital if you want to truly have healthy financial habits. Hit your nearest bookstore to get some books on personal finance. Alternatively, take a look at some personal finance magazines. Most those people who are good with money have learned the best way to be, it didn't come naturally. So, study up!


maryland mortgage lenders

To discourage yourself from spending recklessly, start tracking your expenditures. This works likewise being a food diary does for dieters. Simply by making you more conscious of what your small slips are costing you over time, this plan enables you to stop money problems at their source.


Whenever you can, consider buying things in large quantities. Foods that don't go bad quickly like cannedgoods and drinks, etc., is sometimes bought in bulk for great prices. Nonfood stuff likeplates and napkins, paper towels, or toilet paper can even be bought in bulk for excellent prices. Since you'll always need these, buying them in big amounts will save you money in the long run.




As we discussed, you can now increase their worth, live within their means and possess the healthy and happy financial life they really want. By being sensible, and taking advantage of the handy financial advice in this post, it will be easy to create a workable budget, reduce debt, enhance your wealth, and finally stay in control.

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21 Mar 2015 

Social Media Marketing Agency

Outbound marketing may be the practice of employing traditional marketing such as television ads, direct mail, billboards as well as other similar techniques, and lots of savvy marketers say this approach is growing less and fewer effective. A digital marketing firm is going to do all things in their power to make use of the proper marketing tools to grab the attention of viewers and customers. There are several types of online ads, such as text links or visual images associated with the company.

Advertisers are preparing to discover probably the most efficient methods of online marketing in order that they can get targeted traffic. They might build it bespoke, or work with a popular open source program such as Wordpress or Magento. From purchasing air time for you to crafting what it\'s all about to finding the right time slots on the right days, putting together a sound advertising package for any particular product requires diligence. There are many ways to inquire about your site, few of it might be like, mailing out brochures and newsletters or use blogs that summarize your product or service or perhaps the services which you provide. If you do not advertise online you will be losing customers and money.



Once potential customers have arrived at the site, the opportunity to sign up for that e-newsletter ought to be prominently displayed. You only pay for measureable results, so there is very little risk and you\'re failing to have an advertising campaign and hoping it will be effective. You only pay for measureable results, so there is almost no risk and you might be failing for an advertising campaign and hoping it is likely to be effective. It\'s important which you communicate regularly to avoid any misunderstanding.







Times they are a-changing plus they are changing faster than is comfortable for some organisations but in the wedding you could possibly get ahead with the help of the good design and marketing agency it will bring great value to your business. Follow-up with all the references, and be sure that they are genuine before deciding around the firm. They needs to be an easy task to load and possess room between buttons for your ease to click on a touch screen or small screen.

Unfortunately, or fortunately, depending in your view point, for a website to take off online it first has to be built in the right way. If you\'ll like to venture to the field of Internet marketing and start your personal online marketing business, you must possess a solid plan to start with. Next may be the essential phase of developing an advertising and marketing strategy wherein the marketers choose a marketing method. According to the Interactive Advertising Network, within the first quarter of 2010 the web advertising revenue inside the U.



The fortune of your Social Media Marketing Agency lies about the level of competency of each and every part to operate based on its intention and design. If you want operate a home-based business, or plan to possess access, or for that matter, be accessible round the globe, you will need to be visible on the Internet, and for which you will need a good internet marketing firm. Moreover, online marketing achieves speedy spread of information, thus fetching the marketers, quick success.



The key measure for the success of a website for a leading digital agency in London reaches what position does a client\'s website appear in the search engines\' generic rankings? What are the researched key words and key phases that lift litigant further up the search results? If your digital agency is not concerned about SEO and online marketing, restoration you should require a examine other online marketing agencies that can offer a full package for modest prices because much of their design and marketing operations are located overseas. This explains why a flurry of agencies performing online marketing in UK and search results marketing in UK are available inside the market today. Using social networks like Facebook, MySpace, Twitter, yet others enables businesses, big and small, to have a reach that they might not really fully realize. You can provide information regarding your products through advertisements, blogs, and articles, and therefore get in touch with millions through these networking sites.



There certainly continues to be many changes with all the Internet market over days gone by several years. YouTube, MySpace you name it, Social Media Marketing Agencies use them to increase their exposure and elaborate their network around the far side the first level referrals. They are employing it for creating general brand awareness, brand promotion and then for attracting quality traffic to their websites.

Another important tip could be which you never go with an agency for its A-list clientele. And, for companies doing business in Britain, this calls for working by having an advertising firm which includes broad experience in the country\'s different regional markets. If you might be a business owner and are trying to promote your company online then you\'re probably going to see the results by employing a digital marketing agency over a normal agency.





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